The Faust Baseline™Purchasing Page – Intelligent People Assume Nothing
micvicfaust@intelligent-people.org
“You pile up enough tomorrows, and you’ll find you’ve collected nothing but a lot of empty yesterdays.”
— The Music Man
That line isn’t about laziness.
It’s about delay becoming a way of life.
Most people hear it and think it’s a warning about procrastination. It’s not. It’s a warning about something quieter and more dangerous: the habit of putting off judgment because making it would require changing posture.
Right now, very few people are rejecting clarity.
They’re postponing it.
They read things that resonate. They nod along. They recognize themselves in the words. And then they tell themselves, “I’ll come back to this later.” Later when there’s more time. Later when the noise settles. Later when someone else confirms it’s worth acting on.
That “later” feels harmless. Responsible, even.
But it has a cost.
Every tomorrow you stack is another day you keep operating inside systems that already don’t feel right to you. Another day of adapting to drift instead of correcting it. Another day of explaining away discomfort instead of asking what it’s trying to tell you.
That’s how empty yesterdays are made.
Not through bad choices—but through unmade ones.
Most modern systems encourage this kind of delay. They reward consumption without commitment. Agreement without posture. Presence without responsibility. You’re allowed to read. You’re allowed to observe. You’re even allowed to quietly agree. What you’re discouraged from doing is stopping, reassessing, and changing how you stand.
So people wait.
They wait for more certainty.
They wait for better timing.
They wait for social proof.
They wait for permission that never comes.
And while they wait, the ground keeps shifting.
This is where Baseline conversion actually lives—and it’s often misunderstood.
Conversion isn’t about being persuaded.
It’s about recognizing the cost of delay.
People don’t adopt a baseline because something feels urgent or exciting. They do it because they finally see that postponing clarity is eroding their judgment in small, daily ways. That waiting is not neutral. That it’s shaping them, quietly, into someone who reacts instead of decides.
An empty yesterday isn’t a day where nothing happened.
It’s a day where something should have changed—and didn’t.
That’s why so many people feel like time is slipping without progress. They’ve been busy. They’ve been engaged. They’ve been informed. But they haven’t re-oriented. They haven’t drawn a line and said, “This is how I will evaluate things going forward.”
The Baseline isn’t a product you “try later.”
It’s a posture you adopt when you decide that judgment can’t stay deferred.
It doesn’t promise answers.
It restores orientation.
It gives people a way to slow down, separate noise from signal, and trust their own read of reality again—without waiting for consensus to catch up. That’s why it doesn’t spread fast. That’s why it doesn’t reward impulse. And that’s why it often sits quietly with people for a while before anything happens.
Because the moment of conversion is rarely loud.
It happens when someone realizes:
“I’ve been stacking tomorrows, and nothing is getting clearer.”
“I keep agreeing, but I’m not standing anywhere.”
“I’m waiting—and the waiting itself is costing me.”
At that point, conversion isn’t emotional.
It’s corrective.
The Baseline doesn’t rush people.
It doesn’t pressure them.
It doesn’t chase attention.
It waits until someone notices that delay has consequences.
That’s the connection to the quote.
Empty yesterdays aren’t behind us because we chose wrong.
They’re behind us because we chose not to choose.
And the moment someone decides to stop piling up tomorrows—to stop outsourcing judgment, to stop postponing posture—that’s when things quietly change. Not outwardly. Not performatively. Internally.
That’s where real movement starts.
Not with noise.
Not with motivation.
But with the decision to stop waiting for clarity and start standing in it.
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