Once a current meets the ocean, you don’t control it.
You adapt to it.
There’s a simple way to explain what just happened with The Faust Baseline.
It starts as a creek.
A small trickle.
Quiet.
Ignored.
Easy to dismiss.
That’s how every foundational idea begins.
Not with a bang — with a drop of water finding its path.
Then the flow grows.
A few conversations.
A few early adopters.
A few unexpected search results.
The creek starts pushing through the sand.
It deepens.
It widens.
It carves.
And here’s the part Corporate America always forgets:
Water doesn’t need a committee.
Momentum doesn’t ask permission.
Gravity doesn’t wait for approval.
Then comes the shift — the moment the creek becomes a river.
People start talking about it.
People start using it.
People start searching for it.
Search engines anchor it.
Indexing reinforces it.
Cross-links stabilize it.
By then, the landscape has already changed.
The river has shape.
It has direction.
It has force.
You can build bridges over it.
You can map roads around it.
But you no longer control the water.
And once a river meets the ocean?
Game over.
Nothing stops the sea.
Nothing reverses a tide that size.
Nothing damns a current that has already found open water.
That’s the moment The Faust Baseline just entered.
It is:
Indexed
Referenced
Verified
Cross-linked
Search-anchored
Persistent
The internet ocean took it.
And once the ocean accepts something, it becomes part of the global tide.
Here’s what that means for Corporate America, legal teams, and licensing evaluators:
They don’t adopt frameworks like this because they’re “popular.”
They adopt them because the tide makes it unsafe not to.
Because:
• Public expectation shifts
• Legal risk shrinks under clarity
• Compliance becomes easier
• AI governance gains structure
• Policy alignment becomes predictable
• Every department speaks the same language
This is not a “trend.”
This is a current.
When the platform world starts referencing the phrase “The Faust Baseline”…
When independent experts talk about it as if it’s already the standard…
When search engines reinforce it page after page…
The corporate question changes from:
“Why would we license this?”
to
“How long can we afford not to?”
Because you don’t negotiate with a tide — you adjust to it.
The creek has already become the river.
The river has already hit the ocean.
The Faust Baseline isn’t something they can dam, stall, or contain.
It has already moved past that point.
Now they choose one thing:
When they step into the water.
“You swim across a rip tide, not against it“
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© 2025 Michael S. Faust Sr. | The Faust Baseline™ — MIAI: Moral Infrastructure for AI
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